The garage is full of fantastic memorabilia such as the Gulf and BP signs, along side the Marlborough Tobacco advert, a long time sponsor of Ferrari. He has also included Harry Potters famous broom and a KFC Bargain bucket (product placement maybe?). This is a brilliant piece of art, it resembles a new genre of street art, legal street art as it was not done in a rush with fear of being caught as it was done on his own property and took two weeks to produce. I name this 'street fine art', as drivers by will slam on their brakes to take a look at this master piece and people have been known to stop and take pictures.

A Ferrari 250 GTO taken at Silverstone Classic 2006

The Timeline

Facebook’s Timeline  web design layout is filled with status updates, wall posts, photos, videos and other material you’ve shared throughout your time on Facebook. There’s a feature were you can manually add information that has been missed. The Timeline offers a new private feature called Activity Log, which gives users the opportunity to review all their posts and activities. With the Activity Log you can alter your privacy settings using a drop-down menu that allows you to select if a particular item should be incorporated into the Timeline.

Facebook Magazine Look...

To convoy with the Timeline, Facebook refurbished the page design to give it a magazine look with a large cover photo at the beginning of the page which in fact looks more like a banner. The motive behind the web design change was to show more creativity and add a dose of life to your profile page. To the right of the Timeline is another timeline that keeps record of posts according to the year or month. The purpose of the Timeline is to make your profile page into a cyber diary where you can reminisce and look back at the activities that have taken place on your page.

Hotmail Viral Marketing

The term ‘viral marketing’ first became apparent when email service Hotmail used it to illustrate a marketing campaign that would help increase the awareness of their company. Hotmail used viral marketing by making sure every outgoing message included an advert for Hotmail and its website’s URL at the bottom of the email. Recipients could click on the advert or URL and sign themselves up to Hotmail. The more people sent emails to their friends and colleagues, the more they were promoting and advertising Hotmail. The message multiplied within social networks, and thousands of people were signing up to Hotmail. What Hotmail did explains the key elements of viral marketing. The advertising they carried out didn’t cost them much. Hotmail’s marketing strategy benefited from active resources by making each member an involuntary spokesperson. Due to their immensely successful viral marketing, Hotmail is one of today’s largest email services. Over the years the marketing has grossed Microsoft large sums of profit.
A clear fact about viral marketing is that some virals are more successful than others. A successful viral should consist of these elements:

• Clearly shows and explains products or services
• Presents a simple transmit to other virals
• States important points or what makes it differ
• Develops general motivations and behaviours
• Makes use of current communication networks
• Manipulates others' assets

Youtube Video Viral Marketing

Youtube is a huge social media platform for viral marketing. Millions of people visit Youtube to watch a variety of videos. Once a video lands on Youtube and it gets shared around by a large number of people it will have thousands or even millions of views in a couple of days, which will potentially turn it into a viral because many people would have seen it. If a video has gone viral it will appear on Youtube’s home page and under the ‘Most watched’ section. A method to increase views on a video in attempt to make it viral is by posting it on popular social networking sites such as Facebook or Twitter. This way you will be exposing your social media contacts to the video and they are bound to view it. On Facebook companies promote their campaigns through advertising. The adverts require users to like the page so that users can access more information about the campaign. The more likes a page receives, the more popular and viral its campaign becomes. To calculate a campaign’s progress on Twitter is by checking how many re-tweets the video has had, including if it is a trending topic or not. Another social site that’s useful for viral marketing is Blackberry Messenger. Sending a broadcast to contacts will inform them about your campaign. If your campaign has a video you can attach the video’s URL in the broadcast and this can aid in generating views in order to make the video viral. Last but not least Youtube videos can easily be imbedded into your web design without the need of a video server to help you showcase your video on your website.
Here are examples of some of the most successful viral ads in history:

Doritos® - Crash the Super Bowl 2010 Finalist - House Rules

By Doritos

Pepsi Next "Baby"

By Pepsi

Will It Blend? - iPad

By Blendtec

Evian Roller Babies US

By Evian

The Force: Volkswagen Commercial

By Volkswagon

KEN BLOCK GYMKHANA TWO THE INFOMERCIAL

BY DC Shoes

2009 Xbox Project Natal Announcement

By Microsoft

Old Spice | The Man Your Man Could Smell Like

By Oldspice

The Guild Hall is an Amazing building and we are lucky enough to have the Derngate and Royal Theatre where they play London quality performances. Allsaints Church is great to have an makes a nice centre piece to Northampton town. I hope you enjoy these photos and you can really see how good the quality of the camera is built into the iPhone 4s, this is the first phone I have owned where I can trust it to produce a quality photograph. Next time you are in Northampton or any other City such as London then please look up at the buildings.

On December the 26th I was awoken by my girlfriend who was very excited to give me my birthday present. She jumped out of bed and gave me a series of clues to my main present. I read the tags and opened the presents. They were little 1/43rd scale Ferrari models. We were off to Maranello, Italy to stay in a Ferrari themed hotel ‘Maranello Village’ where they also have apartments for the mechanics and racing drivers to stay in when they are visiting or working at the Ferrari Factory.

A Month later and we landed at the airport where I had organized a Fiat 500 to raz around in while we were there. We drove to the hotel after a stop off at the Lamborghini Factory to visit the museum and Katy had also organized a guided tour of the factory, but that will have to be a follow up blog as this is dedicated to Ferrari. We arrived to find a huge red building, we walked into the reception to find Michael Schumacher’s F1 car behind the counter with a dash from a Ferrari 575 and various engines with a gift shop in the corner selling Ferrari merchandise. This was already heaven, we were given the keycard to our Ferrari themed hotel room, which was also red with an old Ferrari engine part was a detail on the wall.

For dinner that night we had reservations at the Paddock Ristorante. Before we went for the meal we thought we would have a pre-dinner drink at the Pit Stop bar. I had the most fantastic Chianti, which led to 5 glasses due to meeting a Mechanic for a Ferrari dealership in Cyprus who originated from London. He was on a training course at the Ferrari factory to learn about some new equipment and was staying in the hotel. He had fantastic tales to tell us, and he got to drive every model of Ferrari as his job. We went merrily to the Paddock Restaurant and had some of the finest Italian food.

The next day with a slight fuzzy head we went down for Breakfast and then walked into Maranello to visit the Ferrari Museum. On the way there was Ferrari everywhere, even the local school looked like it had Ferrari sponsorship with Ferrari flags and font used in the Shell advertising. I popped into a few model shops and even took a Ferrari California out for a spin, another great present from Katy. We then had a Pizza for lunch and we were set to enter the museum. Due to it being out of season we pretty much had the museum to ourselves. They had a great range of Ferrari 250’s downstairs and a huge selection of Formula One cars. At the very top they had the latest Ferrari 458 Italia and the Ferrari FF as well as a one off Ferrari 360 Barchetta built for Pininfarina’s wedding present.

After a whole day of Ferrari excitement we walked back to the hotel, diverting past the Ferrari Factory and then completely going the wrong way through unlit country roads in between grape vines. Once we eventually got back we got changed and hired a taxi back into Maranello to have dinner at Ristorante Cavallino the restaurant  opposite the entrance to the Ferrari Factory. This had to be the most amazing food I have ever eaten, it was cooked to perfection and there was Ferrari memorabilia everywhere. Signed photos of all the great Ferrari racing drivers, helmets, parts of cars, Ferrari models, even the plates had Ferrari on them. Our waiter Daniele was very helpful when choosing what to eat. Italians eat a lot, I do not understand how they stay so skinny but they have a starter, a first, a second, then a main and then a desert. We managed a second dish, a main and a desert. For my starter I had a Griming Salsiccia which was miced sausage meat in a pepper sauce with lovely pasta, Katy had Spinach and Ricotta Totelloni con spec. For mains I had a whole little chicken which was grilled with a squeeze of lemon it was full of flavor and Katy had Filleto di orata which was a fish dish. We just about had room for a light desert so Katy went for the chocolate Soufflé and I had Sacottino which was a crepe in confectioners custard.

This was a weekend to remember for the rest of my life, the world of Ferrari is a magical thing and to experience the birthplace of Ferrari really gets inside your blood. I suppose that is why Ferrari’s are Blood Red. A big thank you to Katy for the best and most thoughtful Birthday present.

Both Anton and Erin are from The BBC's Saturday night favourite show 'Strictly Come Dancing' who will dazzle the audience with their new Choreography and ballroom magic. They will be joined on stage by other fantastic dancers and Richard Balcombe is conducting the renowned London Concert Orchestra. West End guest star Graham Bicley will complete the night with his dreamy vocals.

Classic Anthems such as:

• George Gershwin
• Irving Berlin
• Kander & Ebb
• Cole Porter

featuring classic hits such as

• An American in Paris
• Fascinating Rhythm
• It Don’t Mean a Thing (If It Ain’t Got That Swing)
• Cavatina
• The Blue Danube Waltz
• Don’t Rain on My Parade

After working with Anton Du Beke on his new web design and setting his new Website live in December 2011, just in time to advertise his Christmas Cracker at the Albert Hall and the Christmas edition of 'Strictly Come Dancing' we our proud to announce Anton and Erin decided to kick off their 'Let's Do it Tour'  in our hometown of Northampton at the Royal & Derngate Theatre.

More Details can be found on the Royal and Derngate Website.