Important Facebook page facts

It’s important to make sure the URL of your business’ Facebook page is well thought-out because if it’s a good one it will work well with SEO as your page could rank highly on search engine results. Advertising your business on Facebook will aid in the achievement of objectives that your business wants to obtain through social media. The advertisement is an essential tool in order to promote what your business offers i.e. products or services. It’s an opportunity to showcase products by showing your target market images and videos of the products you’re selling, which makes it fundamental that the videos and images are not set on private so that customers can share them to their friends as a mode to draw to more fans.

Increasing Facebook page visits

The more you advertise the more customers your business is likely to have which will conclude in higher sales and popularity. Stating expectations and giving a brief introduction about your business is great for potential customers to have an idea of what your business is about and why they should like the page. Expressing this is a strategy to attract customers so that they know what your business offers, which will prevent them from feeling as if your advert is misleading. A Facebook business page is a beneficial approach to enhance the engagement a business shares with its customers, for e.g. customers that have enquires can use the page to get answers to their questions. This can potentially create more customer loyalty because customers will feel that the business cares for their concerns and is showing excellent customer service, as a result this will lead them customers to recommending the business to their friends and family. Facebook business pages can be also utilised for updating customers about the latest products coming out soon or new services that will be available, including sales, special offers and competitions. To get confirmation whether your business page is doing well, Google Analytics would be the ideal tool to verify this. It will give information such as how many people have visited the page. Checking the number of clicks made on adverts is another procedure to see the progress of a Facebook page. Another measurement that can be put in place is looking at the amount of people that have become a fan your business on Facebook, so integrating a Facebook feed into your web design is vital..

Yesteryears are also getting ready for the big Conwy Food Feast this weekend.

We popped along to take a look a look and took a few snaps on our iPhone to share with you.

What happened to the old days at Northampton Racecourse where you had balloons such as Rupert the Bear, Sonic the hedgehog, Beer Cans, Hot Air Balloons of all shapes and sizes, the stalls and entertainment we so much better.

I will do a follow up blog soon with pictures of the old Hot Air Balloons if I can find some.

Please Click Here to view the Official Northampton Balloon Festival website.

It’s important to know who your audience is, in order to have a better understanding of who they are. It’s your duty to be attentive towards their needs and expectations. This will therefore award you with an insight of the best way to increase the size of your audience. Making clients one of the main priorities is vital to the success of your business, because without them your business will not progress nor make money. So it’s rather ideal to assemble your clients’ requirements and then create a requirement criterion as a manoeuvre to always keep your clients satisfied and happy. Over the time the criteria can therefore be reviewed and polished until all the requirements have been acknowledged and are understood.

Preparing a web strategy

Having a strategy in place is a key element in the process of designing your website. Many web developers do not go the extra mile to prepare a good strategy for a client’s business instead they create sites that are incapable to maintain the business objectives of their clients. If you don’t have clear structured business ideas in connection to the market trends, you’ll most likely end up with a website that does not reach its aims and objectives which will make the site a completely waste of time.

The website content

You need to know and recognise what your audience likes and then establish how much precision, significance and quality is necessary to make your content attractive and interesting to them.
We will suggest your content is written by a professional content writer, where by they work alongside the client to get a full understanding of the company and and the copy they want for each page, to get the right message across to the customer in the most professional way.

Custom web design

Many people think custom web design is simply the creation of an eye-catching design but it’s not, there’s more to the surface than that. It’s not about just having a design that meets the client’s requirements. It’s about exceeding the client’s expectations by making them amazed by the work you have produced so that they can possibly recommend you to their friends or colleagues. The website needs to be focused on the client’s experience and also needs to catch the attention of the right audience.

Being unique

To be able to compete with competitors your website needs to have something that makes it stand out from competing websites otherwise it will never make its mark. It’s important to make sure your website appears on popular search engines like Google. There’s no point having a website that will not be found on Google because clients/customers wouldn’t be able to contact you and no one will know about your business.

Logos are great when they are used in more than one style, some companies make sure everything there logo is used on is in their corporate colours, but other companies such as the majority of sports brands use there logo in many different ways. We have been playing around with the MGT Design logo and various textures and ideas to produce these. Two of the logos are using the same design style as Porsche and Ferrari who both use a similar horse. We have a MGT Design Hippy Patch and have tested a camoflage style. And we had to base a version on the most famous frog in the world.

A Retrospective look at Le Man Posters

The Banner

Click image to enlarge.

The Poster

After nothing but rain so far this year, it looks like we have a sunny weekend ahead for the Monaco Grand Prix. Last year we took a look at the posters designed over the years for the Monaco Grand Prix and produced a limited edition poster in the style of the Art Deco posters. This year we have taken a look at the 1960 Monaco Grand Prix poster and based the 2012 Poster on this but with a Modern Style. As stencil graffiti street art is very popular at the moment, rather than using a pencil illustration for the main graphic we have used a stencil.

Click image to enlarge.

Simple steps to online business

There are a few simple ways of launching an online business and trying to make it lucrative and successful. One of the methods is by advertising and marketing your business to the target audience that will be interested in what your business offers. This method is a key element in verifying whether your business will be successful or not because if the target audience doesn’t like your products or services it will undoubtedly mean that your business will crumble as no money is coming in. It is important you have a good web design for your business website, as a poorly designed website can give the company a poor image. The products/services you provide should meet their needs or preferences. It’s important to advertise your business to popular websites, especially social networking sites because numerous people visit them. Promoting your business and website on social sites like Facebook or Twitter is an essential technique to create a buzz about your business which will potential draw you more customers and increase the traffic on your website. Youtube is a useful tool for advertisement. You can produce an advert of your business and upload it on Youtube and then share it on Facebook or Twitter for your contacts to view. The more people watch the advert, the more popular your business will become.

Online Advertising

Internet marketing is very much linked to internet advertising, it draws a fine line between spam and excellent advertising. Online advertising has its advantages and disadvantages. The positive come if you use it well and the negatives come if you don’t use it correctly. For example advertising on Myspace or Bebo will be a disadvantage because not a lot of people visit those sites anymore, so it will be a complete waste of time. In the process of trying to get awareness and exposure it’s important to make sure your website doesn’t get clogged with spam because too much advertising can potentially make your website vulnerable to spam.

Most Popular Smart Phones

Android phones and iPhones have become the popular smartphones that a large number of people use to surf the internet, including iOS and Android powered tablets. When a website is not mobile compatible but has Flash, Android phones will receive better content than on an iPhone this is because Android devices support Flash well as Apple devices support Hyper Text Markup Language 5 (HTML 5) which is designed to offer a broad functioning expansion platform for web pages in order to discontinue the installation of third party browser plug-ins like Flash. Recently there have been talks about how flash is not being utilised as much as it used to before. Some web developers have aborted integrating flash in their web design and instead chose to run them with HTML 5. Gradually flash is going to fade out and HTML 5 will be what most websites will employ.