Social Media Optimisation (also known as SMO) is the new term to drive traffic to your website using new channels, because search engines are no longer the only way to drive large amounts of traffic to your website. The social media websites and platforms that individual people and businesses use to share their own personal news, company news, opinions & views, insights, experiences, and perspectives with each other. Social media is made up of various forms, including text, visual using pictures and videos and now audio blogging.

SMO

Many companies are choosing to use social media for their online marketing. Many customers can be found using social media each day to stay in contact with friends and family which is why social media is the perfect place to advertise the products and services you provide. Each post that you make on social media can be visualised with either a picture or a video which means products and services can be demonstrated to the customer.

Social media is playing a big part in today’s digital PR within companies but as there is so much going on you have several questions to ask yourself:

“Where do I start?”

At MGT Design we can help set up your social media for your business. The first step we will take is set up company pages for your business so that you have a professional social media account rather than a personal one. We can then help brand your social media pages for you so they match your branding so that your target audience recognises who you are.

“What social media sites do I use?”

MGT Design suggest you use social media websites such as Facebook, Google+, LinkedIn and Twitter. These social media sites are the most popular and with each of these you can set up a business account. You can add your company information with links to your website. At MGT Design we can link your social media accounts together so that they all talk to each other and your customers can follow each social media account.

“Where do I find the time?”

Again this is where MGT Design can help, for a small monthly fee we can mange all of your social media for you. Your account manager will look after you Social Media and Digital presence such as one of your employees, to start with we will set up your account on the various social media websites you would like to use. We can then bespoke your social media to match your web design. Throughout each month we will ask you for any information you would like to post using one of your social media accounts and we use generic information about your business to fill in the gaps.

 

Facebook

Facebook is one of the mostly used Social Media Platforms world wide. So it is important that your company has a Facebook business page. This can be used to connect to your customers who can “like” your Facebook page. You can post your latest news, promotions and offers directly to your Facebook followers.

Twitter

Twitter is another important social media platform. Twitter is a very fast social media site, but if you use it wisely you can create a very strong social presence. It is easy to engage with potential new clients, using trending hashtags, replies and retweets.

Linked In

LinkedIn is very important for all businesses. With an Optimised LinkedIn Page you can promote your business to other LinkedIn users to promote the products and services you provide. You can also set up Showcase pages which help divide your products and services into catagories. LinkedIn is also perfect for advertising any job vacancies you may offer.

Pinterest

Pinterest has become very popular over the past couple of years. It allows you to pin images to your virtual pinboard which you may find over the Internet. Other users can then re-pin these images or “like” them. If you constantly update your news / blog then you can add the images to your Pinterest account. When this image gets shared so does a link back to your website.

Google+

Google+ is Googles own Social Network. This links up to your Google Local business profile which contains important information about your company. Having a Google+ business account can help you to promote your company website and company news which will help increase your Google presence.

RSS

RSS is the technical name for your websites news / blog section. Your customers can follow your blog using RSS which means they will then receive notifications when you post a new blog / news post. We use Google Feedburner to help promote your news on the world wide web.

Latest Social Media News

  • Social Media Trends for 2017

Social Media Trends for 2017

  • January 19th, 2017

At MGT Design we understand the importance of social media marketing. Being one of fastest growing industries, we expect to see it grow even further in 2017. More businesses need to understand how important social […]

  • Are We Relying On Technology Too Much?

Are We Relying On Technology Too Much?

  • April 12th, 2016

We use our smart phones on a daily basis, in this technological era they are what keep us going throughout the day. Smart phones are what wake us up in the morning with the […]

  • PlayStation VR Launching October 2016

PlayStation VR Launching October 2016

  • March 17th, 2016

The PlayStation VR
The Sony PlayStation VR is made to work with the PlayStation 4, so that users can experience gaming on a completely new level, letting users climb into the game and make them feel as though […]

  • Twitter To Remove 140 Character Limit

Twitter To Remove 140 Character Limit

  • January 8th, 2016

The latest social media news that has got everyone talking is that Twitter are to remove the 140 character limit on Tweets that are posted out on Twitter and that users could make Tweets […]