Going Viral on Social Media
The video has already gained an impressive 46.4 million views on Instagram and over 2 million likes. It begins by showcasing a tube train adorned with large rubber ‘lashes’ cleverly placed over its front window. Positioned behind the train is a prominent Maybelline Lash Sensational Sky High advertisement featuring a noticeable 3D mascara wand.
As the carriage glides into the station, the brush of the mascara wand makes contact with the rubber lashes, causing them to sway playfully back and forth. The scene then transitions to another scene in London, featuring a double-decker bus with a similar set of sizeable rubber lashes above its front top window.
The Maybelline Marketing Team
What’s even more astonishing is that these eye-catching stunts are entirely digital creations. The Maybelline marketing team is behind this campaign who designed this to create an attention-grabbing marketing campaign to showcase their new Sky High Mascara.
Delphine Consigny, the Marketing Director at Maybelline UK, shares that their intention was to hero their mascara and captivate their audience with these visually striking digital displays.
The response to the campaign has been overwhelmingly positive, with viewers praising the creative marketing team in the comments. Some even express their desire to purchase the product after witnessing the captivating video.
While the giant mascara wand may not be a physical reality, the campaign has undoubtedly left a lasting impression on viewers, making it a resounding success for Maybelline’s innovative approach to marketing their mascara product.