Social media algorithms and consumer habits now strongly favour video content over static images. By 2025, an estimated 82% of all internet traffic will be video, and platforms are adjusting accordingly. In fact, experts note that “by 2025, video content will dominate social media feeds, with algorithms giving priority to video-based posts due to their higher engagement rates” Static image ads simply can’t compete: industry data shows video ads typically earn about 25% more impressions than comparable static ads. In this new landscape, businesses must upgrade from photos to short, compelling video ads to capture attention and drive results.
Benefits of Social Video
Video content delivers clear, measurable advantages over static media. On Instagram, for example, video posts get roughly twice the engagement of regular photo posts, and on LinkedIn users are 20× more likely to share a video than any other post type. Videos also drive action: audiences are about 17% more likely to purchase a product after watching a video ad than after seeing a static image Overall, social video campaigns generate significantly more qualified leads (up to 89% more in some studies). In short, videos attract attention and keep viewers involved in ways that still images can’t match.
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Higher Engagement and Reach: Video posts naturally draw attention. On Instagram, Reels and videos reach far beyond a business’s followers – studies show Reels achieve about double the reach of static posts. Likewise, LinkedIn data indicates video updates get up to 5× more engagement (likes, comments, shares) than text or image posts. These higher engagement rates mean video content spreads more quickly, amplifying your message on social channels.
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Stronger Conversions: Videos are proven to move consumers down the funnel. Viewers absorb more information and are more likely to act. One survey found 87% of people were convinced to buy a product after watching a video about it, and 83% of consumers say they want to see more video from brands. In practice, marketers report that video ads produce more clicks and leads – up to 17% higher purchase likelihood and nearly 90% more qualified leads versus static ads.
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Better SEO & Brand Recall: Video not only boosts social metrics but also helps your website. Embedding video on pages can increase organic traffic by over 150%, and sites with video content are far more likely to rank highly in searches. Consumers also remember video content far better: on average they retain 95% of information from a video versus only 10% from reading text. This means a well-crafted video ad not only grabs attention but also makes your message more memorable, building long-term brand awareness.
Platform Trends in 2025
Social networks are increasingly video-first, and each major platform reflects this trend.
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Instagram & Facebook: Instagram has shifted to prioritize Reels and video. Reels now achieve roughly 2× the reach and impressions of static photos and Reels alone now make up nearly 40% of Instagram feed content. Overall, videos on Instagram get about double the engagement of still posts. Facebook has a similarly massive video audience – about 500 million people watch videos on Facebook every day. To capitalize on this, businesses should create mobile-friendly, sound-off videos (85% of Facebook video views happen with the sound muted, so captions and bold visuals are key). In short, both Facebook and Instagram favor video content in 2025, making short video ads and Stories/Reels the most effective way to reach users.
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LinkedIn: Even professional networks are embracing video. LinkedIn’s short-form video content is growing explosively – one report found short videos are the fastest-growing format on LinkedIn, with total video viewership up 36% year-over-year. LinkedIn itself confirms that video posts get far more traction than text or image posts (by some measures, 5× more engagement). These changes mean B2B brands can no longer ignore video: even on LinkedIn, quick company updates, product demos or thought-leadership clips on video will outperform static posts. In summary, all three key platforms (Instagram, Facebook, LinkedIn) give social video better visibility and interaction than static ads, making video essential for modern campaigns.
Why Northampton Businesses Should Invest Now
Local businesses in Northampton can’t afford to miss this shift. As one industry expert observes, “video marketing is rapidly becoming an essential tool for businesses in Northampton and beyond”. In our region, customers are spending more time watching online video than ever. Research from MGT Design notes that social media “users are more engaged than ever with videos”, meaning Northampton audiences expect dynamic video content when they browse Instagram, Facebook or LinkedIn.
MGT Design is uniquely positioned to help local companies leverage this trend. We are Northamptonshire-based, with in-house expertise in both creative design and video production. That local insight means we know exactly how to produce video ads and content that resonate with Northampton consumers. For example, instead of generic stock images, our team crafts on-trend short videos (Reels, Stories, etc.) tailored to local tastes and needs. We also handle paid and organic campaigns, ensuring your video ads reach the right demographics across Instagram, Facebook and LinkedIn. In practice, adding professional video content can improve local SEO and engagement – videos on a website can drive up to 157% more organic traffic, helping your Northampton business show up higher in search results when customers look for services like “video production Northampton” or “social media management Northampton.”
Ready to make the switch to video? MGT Design specialises in video production in Northampton and comprehensive social media management in Northampton. Our friendly team will help you plan, shoot, and promote high-impact video ads that grab attention and convert viewers into customers. Just as static campaigns fade into the background, let us bring your brand to life with engaging social video.
Contact MGT Design today to discuss how our video and social media experts can help your Northampton business grow. From crafting stunning video ads to managing your Facebook, Instagram and LinkedIn presence, we’ll create a social media strategy that keeps you ahead of the curve in 2025 and beyond
