Your website is often the first impression your business makes. But if it’s outdated, slow, or hard to navigate, you’re likely losing potential customers before they even contact you. As a leading provider of web design in Northampton, MGT Design helps businesses stay competitive with modern, high-performing websites. Here are five key signs it’s time for a redesign.
1. Your Website Looks Outdated
Design trends evolve rapidly. If your website hasn’t been updated in 3+ years, it may appear outdated to visitors. Modern users expect clean layouts, mobile responsiveness, and intuitive navigation. An old-fashioned site can damage your credibility, especially when competitors have sleek, user-friendly websites.
SEO tip: Search engines favour updated websites with fresh code and mobile-friendly layouts. An outdated website design can hurt your rankings.
2. It’s Not Mobile-Friendly
With over 60% of web traffic coming from mobile devices, a site that doesn’t look or function well on phones and tablets without mobile responsive web design is a liability. Google also uses mobile-first indexing, meaning your mobile site is what matters most for SEO. Your web design should be mobile friendly.
Ask yourself: Does your website adapt smoothly across devices, or do users have to pinch and zoom just to read your content?
3. Your Website Is Slow
Page speed directly affects user experience and search engine rankings. A slow website increases bounce rates and decreases conversions. If your pages take more than 3 seconds to load, many visitors will leave before they even see your content.
Tip: Run your site through Google’s PageSpeed Insights to identify performance issues.
4. It’s Difficult to Update Content
Your website should be easy to manage without calling a developer every time you want to update a blog, change an image, or add a new service. If your current CMS is clunky or outdated, it’s time to move to a more flexible platform like WordPress.
SEO bonus: Fresh, consistent content updates improve your search engine rankings.
5. Your Branding Has Changed
If you’ve updated your logo, messaging, or services but your website still reflects the old you, it’s time for a redesign. A mismatch between your brand and your website can confuse customers and hurt trust.
Pro tip: Your website should reinforce your brand identity across every page, image, and call-to-action.
Ready for a Website That Works Harder for Your Business?
MGT Design specialises in responsive, SEO-friendly web design for Northampton businesses. Whether you need a full redesign or a performance tune-up, we can help you create a website that converts visitors into customers.
Contact us today to start your website transformation.
