MGT Design x Dyson x LEGO: Crafting the Identity for the V15 LEGO Collector
We’re excited to reveal a project we’ve been working on alongside Dyson and LEGO — the V15 LEGO Collector, a concept vacuum cleaner designed to separate dirt from LEGO pieces.
While Dyson and LEGO focused on the innovation behind the product, MGT Design was brought in to shape how this idea is experienced visually and digitally.
Designing the Experience
From the outset, our goal was to create something that felt unmistakably Dyson and LEGO — combining precision engineering with playful creativity.
Our role focused on:
- Packaging Design: Clean, premium, and instantly recognisable. We blended Dyson’s sleek aesthetic with subtle LEGO-inspired elements to create packaging that feels both innovative and fun.
- Website Design: We designed a digital experience that clearly communicates the product’s unique functionality, while keeping the interaction engaging and easy to explore.
- Brand Storytelling: Every visual touchpoint was crafted to balance technical innovation with a sense of fun — making the product appealing to both parents and LEGO fans alike.
Collaboration in Action
Working closely with Dyson and LEGO, we translated a highly technical concept into a clear and engaging visual language. The challenge was to communicate something unexpected in a way that feels simple, intuitive, and exciting.
Bringing the Concept to Life
The V15 LEGO Collector is a great example of how strong design can elevate innovation. For us, it’s about more than just packaging or websites — it’s about creating a complete product experience that connects with people.
We’re proud to have played a part in bringing this concept to life and showcasing how design can make even the most unexpected ideas feel real.
