The Wigan Light Show
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The 2014 Christmas advert from Tesco shows the power of social media and the impact that it can have. In 2013 a Wigan resident, Claire Hannah, got in contact with Tesco on Twitter and Tweeted her disappointment that her local Tesco supermarket didn’t have a Christmas hat on the Tesco sign. Because of this Tesco went out of their way to make it up to her. This year the same team that put on the lights show for the London Olympics 2012 put on a massive Christmas lights show at the Wigan Tesco Supermarket. This was the inspiration towards the main Tesco Christmas advert for 2014 called “Lights on”.
Tesco Christmas Advert 2014 – Lights on
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The main Tesco Christmas advert for 2014 is called “Lights on”. The reason for this advert is to persuade everyone across the country to dig out their Christmas lights and turn them on this year for Christmas. Christmas is such a special time of year for everyone so why not make the most out of it and celebrate with decorations around the house, put lights on the Christmas tree and brighten up your home with lights on the outside as well as the inside of your home!